How to measure product market fit
Product market fit is one of the most prominent concepts in todays startup world, especially for saas companies. Its also one of the most (mis)used …
Category: Marketing and Sales
This category provides best practices for marketing and sales in venture capital backed startups. It covers all topics around how to structure your marketing and sales operations and teams. It focusses on sharing knowledge from other venture capital financed businesses and discusses best practices in those startups.
Key Business metrics of a Software as a Service startup
Being one of the three main categories of cloud computing, software as a service (SaaS) is where third-party applications are offered over the internet without …
Sales team – How to structure your sales organisation
If there is one team whose importance cannot be overestimated to any entrepreneur or business owner, it is the sales team, for real. I cannot …
How to set up a Product-Led Growth Strategy
Introduction Let me start by telling you a story about product-led growth. If you like good stories, then you are absolutely going to love this …
Why focusing on sales might be the best way to build your startup
Shall founders focus on sales in the early stages of their startup? Being part of the venture capital industry, I am really excited to work …
